Fill Your First or Second Shelter With Mitchell Gold + Bob Williams, Now in Dallas

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Really big design news for Dallas: the very first Mitchell Gold + Bob Williams store opened at 4519 McKinney Ave. this week, right north of Abacus Restaurant. Great soiree last night, courtesy of PaperCity Magazine. If you have not heard of Mitchell Gold + Bob Williams, then you don’t know that Mitchell and his partner, Bob, naively created The Mitchell Gold Co. back in 1989 when it was about as economically spooky in commercial (or any) real estate as it is now. Since then, despite tough economic times and upheaval in the furniture industry, sales have reached an excess of $100 million. The combination of Gold’s years of marketing experience with Williams’ talents as art director set the course for Mitchell Gold and changed the furniture industry.

Here’s what I love about these guys: one of their earliest ideas, “Relaxed Design,” was based on trends they saw in the apparel industry — dress down Fridays, and jeans!. Designing furniture, Bob Williams focused on what he would  want in his own home – comfortable, classic, affordable – he dressed his pieces in relaxed slipcovers of pre-washed fabrics like denim, khaki and velvet. He also addressed the need for a less-intimidating shopping experience by limiting choices to avoid confusing consumers (thank God). Along the way, Williams has received numerous awards, including Design 100 awards from Metropolitan Home magazine. And today, the line, which started with dining chairs, offers both slip-covered and tailored upholstery (including down-blend cushions, premium goose-down-blend and comfortable sleepers), leather, sectionals, beds, ottomans, recliners and yes.. dining chairs. The new Mitchell Gold + Bob Williams Signature Store in Dallas is gorgeous!

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