You may have heard the news from Steve Brown that the toney, boutique-y firm of Briggs Freeman has affiliated as a franchisee with Sotheby’s International Realty. That this happened, that Robbie gave up his Christie’s Great Estates affiliation to make this change, tells you how tough this market really is. Smart move for Briggs Freeman. But I spoke to a gentleman Sunday night who did not meet with Robbie for his second home needs, chose another venerable Dallas firm, because he wanted more exposure to Dallas high net worth peeps. Now Briggs has even MORE exposure to those kind of folks!
Here’s what this means a few things to you the consumer:
1. Competition is getting fierce in our local real estate market.
2. Tough markets like this one separate the men from the boys, and smart boys will do what they must to stay afloat.
3. Briggs is having a tough time squaring it’s nurturing, boutique-y feel outside of the Park Cities and Preston Hollow. Ebby, Allie Beth and Virginia Cook are gaining market share. Recall David Griffin just moved his boutique firm over to Virginia Cook.
4. We will see more agents depart the biz and head for the comfortable waters of a regular pay check: Brett Gray has left Dave Perry-Miller to return to Weber-Shandwick.
5. The wagons are circled: the latter half of 2010 has been a tough one for agents, but they have been warned by Dr. James Gaines over at Texas A&M to eat their Wheaties for the spring market.
Update: My email message to Robbie Briggs got stuck in my outbox all day long. I’ll have an interview with him tomorrow. Please note this is a consumer-oriented blog trying to get reader’s attention, kind of like a bratty kid. Hence the title of this post. Do we care that Briggs Freeman is now a Sotheby’s franchise — hell yes! This is very big news for Dallas as well as Briggs Freeman. We are becoming a more important real estate market daily — stay tuned!