Have you ever in your real estate life had clients zero in on an item in a home that sold the home faster than you could think? I am always looking for a unique real estate story, especially anything about selling a home faster for the most in this market. (This vacation home advertises the Duxiana to pull in renters.) I met Serena Cole, owner of Duxiana Dallas, over in my favorite neighborhood haunt of Preston Center, and she told me that a Duxiana bed actually, truthfully, recently sold a house in 75230.
You have got to be kidding me, I said.
These are not what I’d call cheap beds.
Readers consistently give these mattresses high quality, high price and high service votes. A Swedish design, the Dux Bed claims its fame from the huge multiple of springs in each mattress: 4000 springs compared to the up to 900 springs found in conventional queen-size mattresses.This allows you incredible firmness and softness so that your spine is straight and not bent. And each bed is custom-fitted to the buyer’s sleep preferences by inserting cartridges into the main mattress: firm, extra firm, soft. The cartridges are interchangeable and couples can create their own, so just because your husband wants ultra firm doesn’t mean your side has to be that way. A queen size will run you from $6,500, but should last you 50-plus years. The top cushion pads can be replaced every 7 to 10 years for about $1,000. So you can drop $5000 on a high end bed every 7 to 10 years, which is how often you should change your mattress, or get a Duxiana.
Serena told me that when the buyer, who was also a Duxiana Fan herself – I guess there’s rather a fan club – saw the bed, they immediately zoned in on the the quality of the bed and deduced that the homeowner must have had similar standards for everything they put into the house. Something to the effect of “if they put their money into this kind of quality, we feel secure they built a solid house.” So they bought it. And this was not all that long ago; in fact, it was within the year 2010 just about the time the first time homebuyers credit was getting hearted up.
If these guys had a Duxiana, something tells me they may not have been first time homebuyers.
Now I am not telling you to run out and buy a Duxiana bed just to impress your buyers… but think about it. Real estate and beds are a natural fit, especially in this town. They are made for each other. So much of what happens in real estate happens under the covers… or between the sheets!
Just like a great piece of blue chip real estate, a Duxiana lasts forever: at least one realtor has told me that her back pain disappeared after the first night she spent in her Duxiana. Another person told me his grandmother has a 75 year-old Duxiana –he’s hoping to get it in her will!