I caught up with charged-up Briggs Freeman CEO Robbie Briggs for the low down on his new deal with Sothebys. After all, that was all any of us talked about last night at Duxiana. Did Robbie sell out? Is he retiring? What’s the story– inquiring real estate minds want to know all. Well, here’s the deal: last week Robbie and some BF agents were showing homes to 25 very wealthy Chinese citizens along with Mayor Leppert. They want to buy homes, In Dallas. Then there were the New Zealanders who came in to Big D on a private jet, looking at real estate. The point is Robbie Briggs gets it: real estate is going global, and he wants to position Briggs Freeman to be ready for it. So he just invested in more exposure for Briggs Freeman by relinquishing the firm’s Christies Great Estates affiliation and buying into Sotheby’s International Realty.
Did I say buy in? Yes, Robbie made an investment in his company’s future. From now on there will be a fee to Sotheby’s on every BF transaction so that BF can basically “have a guerilla for a partner,” says Robbie. What he means is that Sotheby’s takes those hefty fees BF pays on each transaction and puts them to work developing state of the art technology, computer systems and websites designed to keep BF competitive not just in Dallas, but everywhere, and to bring in those referrals from folks who recognize the quality of the name. BF will have access to a 9000 member company. And here’s how BF listings have already changed: Any home $1.5 million or over goes into an E Gallery shown in every single Sotheby’s office IN EVERY COUNTRY.And get this: all of BF’s graphics have been translated into 15 languages with sales prices posted in 15 languages. And as for language, does anyone speak Mandarin?
“I’ll soon be looking for agents who speak different languages,” says Briggs.
(To be continued)