Meet Serena Cole, Bedding Expert Extraordinaire

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Q – Serena, I find it so hard to sleep away from home. I hate strange beds, I worry about bedbugs, I toss and turn. What do you suggest?

A-Duxiana, of course! Duxiana has aspired to produce the most comfortable and technologically advanced beds on the market. For over 80 years, we have studied how to blend state of the art technology with luxury and comfort so our customer’s receive the best night’s sleep.  Not only are DUX beds crafted from the finest materials, but they have also added revolutionary features such as dynamically interlocking springs forged from Swedish steel, the Pascal Personal Comfort Zone system,  and an exclusive independently Adjustable Lumbar Support.

Q- Wow, that’s a lot of stuff? But they are so expensive!

A-They are, but the DUX mattress lasts a lifetime.  I have a customer who has owned their DUX bed for 75 years!  However, the DUX beds all have a top pad that must be occasionally flipped and that needs to be replaced every 5-7 years for a nominal charge.

Q- So your customers actually buy these $12,000 beds and come back for more?

A-     They do. I have several returning customers who purchase or build second homes that they want to make feel just like home.

Q- Because you want to sleep as comfortably in your second home as you do in your primary home, right?

A-The best way is to use the same quality bed and linens that you have in your primary home. A bed is an investment, just like real estate. In fact, the two are so similar. If you buy a quality home – what you call your blue chip real estate – it appreciates over the years. In the same way, buying a Duxiana may cost a bit more initially, but you will not replace it ever, except for the top pad, and you will feel better, healthier, every single day. The average person spends about a third of their life sleeping – the more restful that sleep is, the more you can function.

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  1. Missy Cehall says

    I have slept on one of these beds and they are amazing! Really expensive, but amazing!

  2. Missy Cehall says

    I have slept on one of these beds and they are amazing! Really expensive, but amazing!

  3. Chad Bailey says

    We bought one a few years ago to help with chronic back pain. I'm not saying the mattress worked alone, but combined with regular exercise and stretching, my back stopped aching so much particularly in the lower lumbar.

  4. Chad Bailey says

    We bought one a few years ago to help with chronic back pain. I'm not saying the mattress worked alone, but combined with regular exercise and stretching, my back stopped aching so much particularly in the lower lumbar.