For those of us who haunt these four corners almost daily, I am thrilled to learn that Central Market will be filling in the old vacated Borders location on the southeast corner of Preston Royal. Course the commercial real estate world was saying that was going to be Trader Joe’s but honestly, I didn’t believe it. Trader Joe’s belongs up at LBJ and Preston/Forest or over in Lakewood, my humble opinion. Here’s the announcement from Central Market: Plans for Fifth Dallas-Fort Worth Location,” and why the H-E-B, San Antonio-based conglomerate is moving into the 30,000-square-foot space (about half of the Lover’s Lane store, which I quite frankly think it too big) with a new concept that this neighborhood is going to lap up — literally:
“Research has shown us, and many of our customers have told us, that while we’re a destination store — people will drive 10, 30, even more than 100 miles to shop with us — they’d like us to be more accessible, closer to home,” says Stephen Butt, Senior Vice President of Central Market H-E-B. “By adding a new, neighborhood-friendly store design to our portfolio, we can start to better respond to our customers’ interests. We believe this is a new way to bring Central Market’s offerings to more customers in the future.”
Butt goes on to explain the company has been looking at real estate around the state, and just wanted to find the perfect location to launch its new store concept. Well, Preston Royal is about as perfect as it can get. I’ve heard the demographics surrounding those four corners actually surpass Highland Park Village, which is about as Gold Coast as you can get. Also, I was at Celebrity the other day, and they told me traffic is way down for them since Borders closed. (They also told me no Trader Joe’s going in.) So having Central Market’s new store could bring in more customers… or competition especially if it offers a cafe, which it will. The new Central Market concept store opens before the holidays — Thanksgiving — yes!
PS: I need to post the Butt family’s second home compound in Port Aransas, coming up!
Update: The Dallas Morning News reports this new Central Market will feature more kosher foods, taking on the expanded Tom Thumb at Preston Forest. Dallas is one of the most competitive grocery markets in the country, and now we know why. BTW, I would rather have seen Trader Joe’s up at Preston Forest than Natural What-Ever It Is. Went in that store once, walked out without having touched my plastic. Anyone else get it?