Welcoming McLaren to Dallas: If My Second Home Is Going To Be A Car, I’m Not Buying Till Park Place Premier Is Open

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Guess what’s coming to Dallas this fall besides, hopefully, a nippier real estate market? The McLaren, over at Park Place. Park Place McLaren Dallas will be located along side the Park Place Bentley, Rolls-Royce, Maserati and Jaguar dealerships at 5300 Lemmon Ave. This new group of ultra-ultra- premium automotive brands, all of which were on display at Pebble Beach Concours D’Elegance, will be known as the Park Place Premier Collection.

The British supercar maker counts Kanye West as a fan. McLarens are designed and built with no compromises, are lighter and a more streamlined structure than most modern rivals, and car enthusiasts consider them the ultimate road car. The company is getting ready to deliver the MP4-12C to customers; McLaren used the Pebble Beach Concours d’Elegance to introduce ’McLaren Exclusive,’ the British supercar maker’s very own vehicle customization program.

High end luxury auto brands like Ferrari and Lamborghini already have their own vehicle customization programs, so it was only a matter of time before McLaren followed suit. They did not wait long. McLaren’s vehicle customization program will touch on the MP4-12C, as well as two other soon-to-be-announced supercars. Here’s what is so cool: they will provide customers a variety of new features that can be outfitted and customized to their own supercar, totally derived from their tastes and preferences. See this custom Satin Orange paint finish? Among the modifications previewed at Pebble Beach – that custom Satin Orange paint finish, a slew of aerodynamic parts that have been lifted from the brand’s resident race car – the MP4-12C GT3– and a host of carbon fiber details that can be used on various parts of the supercar.

The price tag — if you must ask: in the $230,000 price range. About the price of a second home!

Park Place, as you may know, recently acquired the Jaguar dealership in Dallas from Overseas Motors.  Park Place Jaguar Dallas has been open since the beginning of July. Heath Strayhan is the General Manager overseeing the entire operation.

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